A Framework For Marketing Management

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Marketing Management

Marketing Management
Author :
Publisher : Addison-Wesley
Total Pages :
Release :
ISBN-10 : 0130158569
ISBN-13 : 9780130158567
Rating : 4/5 (567 Downloads)

Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by Addison-Wesley. This book was released on 1999-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Marketing Management
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Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teachin
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of
Framework for Marketing Management :Global Edition
Language: en
Pages: 359
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2013-03-06 - Publisher: Pearson Higher Ed

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For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educa