Activate Brand Purpose
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Language: en
Pages: 248
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Type: BOOK - Published: 2021-03-30 - Publisher: Kogan Page
Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.
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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b
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What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as th
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Type: BOOK - Published: 2012-02-24 - Publisher: McGraw Hill Professional
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging
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A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the bigges
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