Advertising And Branding

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Branding and Advertising

Author	: Flemming Hansen
Publisher	: Copenhagen Business School Press DK
Total Pages	: 488
Release	: 2003
ISBN-10	: 8763001187
ISBN-13	: 9788763001182
Rating	: 4/5 (182 Downloads)

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Book Synopsis Branding and Advertising by : Flemming Hansen

Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.

Branding and Advertising Related Books

Language: en
Pages: 488

Branding and Advertising

Authors: Flemming Hansen

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Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

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Innovation in Advertising and Branding Communication

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

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The New Advertising

Authors: Valerie K. Jones

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin

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Brand Equity & Advertising

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade