Advertising And Promotion

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Introduction to Advertising and Promotion

Author	: George Edward Belch
Publisher	: McGraw-Hill/Irwin
Total Pages	: 840
Release	: 1995
ISBN-10	: 0256136963
ISBN-13	: 9780256136968
Rating	: 4/5 (968 Downloads)

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Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch

Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Advertising and Promotion Related Books

Language: en
Pages: 840

Introduction to Advertising and Promotion

Authors: George Edward Belch

Categories: Business & Economics

Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

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Language: en
Pages: 294

Advertising and Promotion

Authors: Chris Hackley

Categories: Business & Economics

Type: BOOK - Published: 2021-01-27 - Publisher: SAGE

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu

Language: en
Pages: 316

Launch! Advertising and Promotion in Real Time

Authors: Michael Solomon

Categories: Advertising

Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

Language: en
Pages: 528

Advertising and Sales Promotion Strategy

Authors: Gerard J. Tellis

Categories: Business & Economics

Type: BOOK - Published: 1997 - Publisher: Prentice Hall

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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th

Language: en
Pages: 273

Advertising and Promotion

Authors: Dr. Chris Hackley

Categories: Business & Economics

Type: BOOK - Published: 2005-01-26 - Publisher: SAGE

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"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re