Advertising Copy

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D&AD. the Copy Book

Author	: D&ad
Publisher	:
Total Pages	: 544
Release	: 2018
ISBN-10	: 3836568527
ISBN-13	: 9783836568524
Rating	: 4/5 (524 Downloads)

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Book Synopsis D&AD. the Copy Book by : D&ad

Download or read book D&AD. the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned e

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Fundamentals of Copy & Layout

Authors: Albert C. Book

Categories: Business & Economics

Type: BOOK - Published: 1997 - Publisher: McGraw Hill Professional

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A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything fro

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Pages: 512