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Language: en
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Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
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Type: BOOK - Published: 2009-04-03 - Publisher: John Wiley & Sons
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international best
Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2019-11-26 - Publisher: Simon and Schuster
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad
Language: en
Pages: 756
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Type: BOOK - Published: 2008 - Publisher:
Language: en
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Type: BOOK - Published: 2018-03 - Publisher: