American Icons

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American Icon

American Icon
Author :
Publisher : Three Rivers Press
Total Pages : 434
Release :
ISBN-10 : 9780307886057
ISBN-13 : 0307886050
Rating : 4/5 (050 Downloads)

Book Synopsis American Icon by : Bryce G. Hoffman

Download or read book American Icon written by Bryce G. Hoffman and published by Three Rivers Press. This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.


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From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century