Ratings Analysis
Author | : James Webster |
Publisher | : Routledge |
Total Pages | : 417 |
Release | : 2005-10-18 |
ISBN-10 | : 9781135603410 |
ISBN-13 | : 1135603413 |
Rating | : 4/5 (413 Downloads) |
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to