Applied Conjoint Analysis
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Language: en
Pages: 401
Pages: 401
Type: BOOK - Published: 2014-02-20 - Publisher: Springer Science & Business Media
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
Language: en
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Pages: 272
Type: BOOK - Published: 2011-11-30 - Publisher: SAGE Publications, Incorporated
Language: en
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Pages: 408
Type: BOOK - Published: 2014-03-31 - Publisher:
Language: en
Pages: 190
Pages: 190
Type: BOOK - Published: 2010-08-03 - Publisher: CRC Press
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to dev
Language: en
Pages: 100
Pages: 100
Type: BOOK - Published: 1988-03 - Publisher: SAGE
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement
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