Authentic TM
| Author | : Sarah Banet-Weiser |
| Publisher | : NYU Press |
| Total Pages | : 280 |
| Release | : 2012-10-15 |
| ISBN-10 | : 9780814787137 |
| ISBN-13 | : 0814787134 |
| Rating | : 4/5 (134 Downloads) |
Book Synopsis Authentic TM by : Sarah Banet-Weiser
Download or read book Authentic TM written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
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