Bay Area Style

Download or read book NorCalMod written by Pierluigi Serraino and published by Chronicle Books. This book was released on 2006-08-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people think modernist architecture never flowered in California north of the San Fernando Valley. NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.