Beyond The Brand

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Beyond Branding

Beyond Branding
Author :
Publisher : Kogan Page Publishers
Total Pages : 262
Release :
ISBN-10 : 0749443995
ISBN-13 : 9780749443993
Rating : 4/5 (993 Downloads)
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Book Synopsis Beyond Branding by : Nicholas Ind

Download or read book Beyond Branding written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.


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