Big Data Big Innovation

Download or read book Big Data and Innovation in Tourism, Travel, and Hospitality written by Marianna Sigala and published by Springer. This book was released on 2019-02-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.