Borrowing Brilliance

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Borrowing Brilliance

Borrowing Brilliance
Author :
Publisher : Penguin
Total Pages : 239
Release :
ISBN-10 : 9781101136270
ISBN-13 : 1101136278
Rating : 4/5 (278 Downloads)

Book Synopsis Borrowing Brilliance by : David Kord Murray

Download or read book Borrowing Brilliance written by David Kord Murray and published by Penguin. This book was released on 2009-09-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.


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