Brand Media Strategy
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Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2010-12-21 - Publisher: Macmillan
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2014 - Publisher: Pearson Education
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2010-12-21 - Publisher: Palgrave Macmillan
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2014-11-11 - Publisher: Macmillan
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement