Brand Nfl

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Brand NFL

Brand NFL
Author :
Publisher : Univ of North Carolina Press
Total Pages : 343
Release :
ISBN-10 : 9780807899656
ISBN-13 : 0807899658
Rating : 4/5 (658 Downloads)

Book Synopsis Brand NFL by : Michael Oriard

Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.


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