Brand Risk

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Brand Risk
Language: en
Pages: 225
Authors: David Abrahams
Categories: Business & Economics
Type: BOOK - Published: 2016-04-08 - Publisher: CRC Press

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Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations.
Countering Brandjacking in the Digital Age
Language: en
Pages: 91
Authors: Christopher Hofman
Categories: Law
Type: BOOK - Published: 2013-11-26 - Publisher: Springer Science & Business Media

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The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has cl
Brand Protection and the Global Risk of Product Counterfeits
Language: en
Pages: 304
Authors: Wilson, Jeremy M.
Categories: Social Science
Type: BOOK - Published: 2022-07-19 - Publisher: Edward Elgar Publishing

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Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activi
Enterprise Risk Management
Language: en
Pages: 261
Authors: Philip E. J. Green
Categories: Business & Economics
Type: BOOK - Published: 2015-08-06 - Publisher: Butterworth-Heinemann

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Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories
The International Brand Valuation Manual
Language: en
Pages: 237
Authors: Gabriela Salinas
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie