Brand Rituals
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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging
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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p
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From Marx to Murakami and Beethoven to Bacon, 'Daily Rituals' examines the working routines of more than a 160 of the greatest philosophers, writers, composers