Brand Vision
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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa
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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to
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Type: BOOK - Published: 2016-03-17 - Publisher: Createspace Independent Publishing Platform
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many
Language: en
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Type: BOOK - Published: 2006 - Publisher: Elsevier
Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers