Building Brands Creating Cultures

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Cultural Strategy

Cultural Strategy
Author :
Publisher : Oxford University Press
Total Pages : 404
Release :
ISBN-10 : 9780199587407
ISBN-13 : 019958740X
Rating : 4/5 (40X Downloads)
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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.


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