Building Great Customer Experiences
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Language: en
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Type: BOOK - Published: 2002-09-13 - Publisher: Springer
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer
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The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization
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Type: BOOK - Published: 2019-07-23 - Publisher: Columbia University Press
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulti
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how peop
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Type: BOOK - Published: 2009-05-13 - Publisher: AMACOM Div American Mgmt Assn
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora