Soft Power in China
Author | : J. Wang |
Publisher | : Springer |
Total Pages | : 319 |
Release | : 2011-01-03 |
ISBN-10 | : 9780230116375 |
ISBN-13 | : 023011637X |
Rating | : 4/5 (37X Downloads) |
Download or read book Soft Power in China written by J. Wang and published by Springer. This book was released on 2011-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.