Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment
| Author | : Rob Salkowitz |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 343 |
| Release | : 2012-06-22 |
| ISBN-10 | : 9780071797030 |
| ISBN-13 | : 0071797033 |
| Rating | : 4/5 (033 Downloads) |
Download or read book Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment written by Rob Salkowitz and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
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