Competitiveness And Corporate Culture

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Competitiveness and Corporate Culture
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Published in 1998. Rapidly advancing information technology plays an important role in the formation of new corporate organizations. Some people say, in fact, t
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There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and
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Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete succes
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Going far beyond previous empirical work, John Kotter and James Heskett provide the first comprehensive critical analysis of how the "culture" of a corporation