Computer Mediated Marketing Strategies

Download Computer Mediated Marketing Strategies full books in PDF, epub, and Kindle. Read online free Computer Mediated Marketing Strategies ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Author :
Publisher : IGI Global
Total Pages : 428
Release :
ISBN-10 : 9781466665965
ISBN-13 : 1466665963
Rating : 4/5 (963 Downloads)

Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.


Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Related Books

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Language: en
Pages: 428
Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

DOWNLOAD EBOOK

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl
Computer-mediated Marketing Strategies
Language: en
Pages: 406
Authors: Gordon Bowen
Categories:
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create
Leveraging Computer-Mediated Marketing Environments
Language: en
Pages: 492
Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2019-01-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent
Computer-mediated Marketing Strategies
Language: en
Pages: 0
Authors: Gordon Bowen
Categories: Internet marketing
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create
Computer Mediated Communication
Language: en
Pages: 270
Authors: Crispin Thurlow
Categories: Business & Economics
Type: BOOK - Published: 2004-02-25 - Publisher: SAGE

DOWNLOAD EBOOK

This is a uniquely friendly and easy-to-understand treatment of the complex theories and findings that surround CMC. Communication is often complicated, and com