Emotion and Reason in Consumer Behavior
| Author | : Arjun Chaudhuri |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2006-08-14 |
| ISBN-10 | : 9781136406904 |
| ISBN-13 | : 1136406905 |
| Rating | : 4/5 (905 Downloads) |
Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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