Consumer Behavior And Marketing Action

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Consumer Behavior and Marketing Action
Language: en
Pages: 824
Authors: Henry Assael
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: South Western Educational Publishing

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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition i
Consumer Behavior in Action
Language: en
Pages: 648
Authors: Geoffrey Paul Lantos
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge

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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior te
Consumer Behaviour in Sport and Events
Language: en
Pages: 252
Authors: Daniel Funk
Categories: Business & Economics
Type: BOOK - Published: 2008-10-23 - Publisher: Routledge

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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of s
Consumer Behavior
Language: en
Pages: 664
Authors: Henry Assael
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international)
Consumer Behavior For Dummies
Language: en
Pages: 386
Authors: Laura Lake
Categories: Business & Economics
Type: BOOK - Published: 2009-05-11 - Publisher: John Wiley & Sons

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Consumer behaviour.