Consumer Resistance To Innovations

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Handbook of Research on Contemporary Consumerism

Author	: Hans Ruediger Kaufmann
Publisher	: Business Science Reference
Total Pages	: 0
Release	: 2020
ISBN-10	: 1522582703
ISBN-13	: 9781522582700
Rating	: 4/5 (700 Downloads)

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Book Synopsis Handbook of Research on Contemporary Consumerism by : Hans Ruediger Kaufmann

Download or read book Handbook of Research on Contemporary Consumerism written by Hans Ruediger Kaufmann and published by Business Science Reference. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding"--

Handbook of Research on Contemporary Consumerism Related Books

Language: en
Pages: 361

Handbook of Research on Contemporary Consumerism

Authors: Kaufmann, Hans Ruediger

Categories: Business & Economics

Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con

Language: en
Pages: 212

Resistance to Innovation

Authors: Shaul Oreg

Categories: Business & Economics

Type: BOOK - Published: 2015-06-12 - Publisher: University of Chicago Press

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Scholars estimate that about 80 percent of consumers aren t open to innovation. This characterization, however, obscures the attitudes and behaviors this vast m

Language: en
Pages: 140

Managing Consumer Resistance to Innovations

Authors: Machiel Jan Reinders

Categories:

Type: BOOK - Published: 2010 - Publisher: Rozenberg Publishers

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Language: en
Pages: 271

Value Chain Marketing

Authors: Stephanie Hintze

Categories: Business & Economics

Type: BOOK - Published: 2014-12-26 - Publisher: Springer

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the

Language: en
Pages: 433

Innovation and Its Enemies

Authors: Calestous Juma

Categories: Business & Economics

Type: BOOK - Published: 2016 - Publisher: Oxford University Press

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New technologies may be heralded as life-changing innovations or feared as risks to moral values, human health, and environmental safety. Anxieties surrounding