Contemporary Issues In Event Management

Download or read book Events Management written by Nicole Ferdinand and published by SAGE Publications. This book was released on 2012-04-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.