Copywriting

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The Adweek Copywriting Handbook

Author	: Joseph Sugarman
Publisher	: John Wiley & Sons
Total Pages	: 374
Release	: 2012-06-19
ISBN-10	: 9781118428795
ISBN-13	: 111842879X
Rating	: 4/5 (79X Downloads)

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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Adweek Copywriting Handbook Related Books

Language: en
Pages: 374

The Adweek Copywriting Handbook

Authors: Joseph Sugarman

Categories: Business & Economics

Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a

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Copywriting Second Edition

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Categories: Language Arts & Disciplines

Type: BOOK - Published: 2012-10-18 - Publisher: Laurence King Publishing

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, e

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Copywriting Is…

Authors: Andrew Boulton

Categories: Business & Economics

Type: BOOK - Published: 2021-03-29 - Publisher: Gasp Books

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Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew

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The Boron Letters

Authors: Gary Halbert

Categories:

Type: BOOK - Published: 2013-06-11 - Publisher:

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A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as