Creating Blockbusters

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Creating Blockbusters!
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Pages: 308
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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
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Blockbuster Plots Pure and Simple presents step-by-step strategies that demystify the structure of story. Track the 7 most important elements of scene - pre-plo
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What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementi
The Blockbuster Toy!
Language: en
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Authors: Del Vecchio, Gene
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Type: BOOK - Published: 2003-09-30 - Publisher: Pelican Publishing

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By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities th