Creating Breakthrough Products
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Language: en
Pages: 701
Pages: 701
Type: BOOK - Published: 2012-09-04 - Publisher: FT Press
For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, ident
Language: en
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Pages: 364
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Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b
Language: en
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Pages: 512
Type: BOOK - Published: 2010-10-06 - Publisher: Springer
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2006-08-28 - Publisher: Pearson Education
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, the
Language: en
Pages: 169
Pages: 169
Type: BOOK - Published: 2020-09-08 - Publisher: Berrett-Koehler Publishers
“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New
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