Crisis As Opportunity

Download or read book Effective Crisis Communication written by Robert R. Ulmer and published by SAGE Publications. This book was released on 2010-11-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.