Crisis Renewal

Download or read book Applied Crisis Communication and Crisis Management written by W. Timothy Coombs and published by SAGE Publications. This book was released on 2013-06-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.