Crm Project Management
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Language: en
Pages: 248
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Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactica
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CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa
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This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your
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