Cross Media Communications

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Cross-Media Communications

Cross-Media Communications
Author :
Publisher : Lulu.com
Total Pages : 296
Release :
ISBN-10 : 9780557285655
ISBN-13 : 0557285658
Rating : 4/5 (658 Downloads)

Book Synopsis Cross-Media Communications by : Drew Davidson

Download or read book Cross-Media Communications written by Drew Davidson and published by Lulu.com. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927


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