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Crossing the Chasm

Author	: Geoffrey A. Moore
Publisher	: Harper Collins
Total Pages	: 254
Release	: 2009-03-17
ISBN-10	: 9780061795862
ISBN-13	: 0061795860
Rating	: 4/5 (860 Downloads)

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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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