Customer Data Platforms

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Customer Data Platforms
Language: en
Pages: 240
Authors: Martin Kihn
Categories: Business & Economics
Type: BOOK - Published: 2020-11-06 - Publisher: John Wiley & Sons

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization,
Customer Data Platforms
Language: en
Pages: 246
Authors: Martin Kihn
Categories: Business & Economics
Type: BOOK - Published: 2020-11-05 - Publisher: John Wiley & Sons

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization,
Customer Data Platforms
Language: en
Pages: 246
Authors: Martin Kihn
Categories: Business & Economics
Type: BOOK - Published: 2020-12-15 - Publisher: John Wiley & Sons

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization,
Architecting Modern Data Platforms
Language: en
Pages: 636
Authors: Jan Kunigk
Categories: Computers
Type: BOOK - Published: 2018-12-05 - Publisher: "O'Reilly Media, Inc."

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There’s a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting task not w
Designing Cloud Data Platforms
Language: en
Pages: 334
Authors: Danil Zburivsky
Categories: Computers
Type: BOOK - Published: 2021-04-20 - Publisher: Simon and Schuster

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Centralized data warehouses, the long-time defacto standard for housing data for analytics, are rapidly giving way to multi-faceted cloud data platforms. Compan