Customer Equity Management
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Language: en
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Type: BOOK - Published: 2005 - Publisher: Prentice Hall
This book includes a practical framework with applied cases, and award-winning research.
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Pages: 521
Type: BOOK - Published: 2015-01-30 - Publisher: Edward Elgar Publishing
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i
Language: en
Pages: 109
Pages: 109
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc
Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2000-06-27 - Publisher: Free Press
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
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