Customer Equity Management

Download Customer Equity Management full books in PDF, epub, and Kindle. Read online free Customer Equity Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Customer Equity Management

Customer Equity Management
Author :
Publisher : Prentice Hall
Total Pages : 552
Release :
ISBN-10 : 0131419293
ISBN-13 : 9780131419292
Rating : 4/5 (292 Downloads)

Book Synopsis Customer Equity Management by : Roland T. Rust

Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.


Customer Equity Management Related Books

Customer Equity Management
Language: en
Pages: 552
Authors: Roland T. Rust
Categories: Customer equity
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

DOWNLOAD EBOOK

This book includes a practical framework with applied cases, and award-winning research.
Customer Equity
Language: en
Pages: 228
Authors: Robert C. Blattberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i
Driving Customer Equity
Language: en
Pages: 0
Authors: Roland T Rust
Categories: Business & Economics
Type: BOOK - Published: 2000-06-27 - Publisher: Free Press

DOWNLOAD EBOOK

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
Customer Equity
Language: en
Pages: 109
Authors: Julian Villanueva
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co
The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company
Language: en
Pages: 194
Authors: Allison Hartsoe
Categories: Business & Economics
Type: BOOK - Published: 2021-10-19 - Publisher: Dataforge Press

DOWNLOAD EBOOK

Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views