Customer Loyalty In The Automotive Industry

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Customer Retention in the Automotive Industry

Author	: Michael D. Johnson
Publisher	: Springer Science & Business Media
Total Pages	: 369
Release	: 2012-12-06
ISBN-10	: 9783322845092
ISBN-13	: 3322845095
Rating	: 4/5 (095 Downloads)

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Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson

Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

Customer Retention in the Automotive Industry Related Books

Language: en
Pages: 369

Customer Retention in the Automotive Industry

Authors: Michael D. Johnson

Categories: Business & Economics

Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit un

Language: en
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Customer Loyalty in the Automotive Industry

Authors: Moataz Abdalla

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Type: BOOK - Published: 2011 - Publisher:

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Customer Loyalty in the Automotive Industry and Related Uses in the Design of Service Retention Programs

Authors: Ernest Conrad Kelsey

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Language: en
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Brand Choice and Loyalty

Authors: Beat Meier

Categories: Business & Economics

Type: BOOK - Published: 2019-09-26 - Publisher: Springer Nature

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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates variou

Language: en
Pages: 329

Achieving Brand Loyalty in China through After-Sales Services

Authors: Alexander Fraß

Categories: Business & Economics

Type: BOOK - Published: 2016-06-08 - Publisher: Springer

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's indivi