Customer Relationship Management And Customer Service

Download Customer Relationship Management And Customer Service full books in PDF, epub, and Kindle. Read online free Customer Relationship Management And Customer Service ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Customer Relationship Management

Customer Relationship Management
Author :
Publisher : Springer Science & Business Media
Total Pages : 399
Release :
ISBN-10 : 9783642201097
ISBN-13 : 3642201091
Rating : 4/5 (091 Downloads)

Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer Science & Business Media. This book was released on 2012-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.


Customer Relationship Management Related Books

Customer Relationship Management
Language: en
Pages: 399
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Customer Relationship Management
Language: en
Pages: 178
Authors: Michael Pearce
Categories: Business & Economics
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press

DOWNLOAD EBOOK

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Customer Relationship Management
Language: en
Pages: 422
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

DOWNLOAD EBOOK

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
Customer Relationship Management
Language: en
Pages: 280
Authors: Lakshman Jha
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Global India Publications

DOWNLOAD EBOOK

A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty i
CRM
Language: en
Pages: 235
Authors: Jeffrey Peel
Categories: Computers
Type: BOOK - Published: 2002-07-03 - Publisher: Elsevier

DOWNLOAD EBOOK

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about th