Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
Author | : Randall S. Collica |
Publisher | : SAS Institute |
Total Pages | : 356 |
Release | : 2017-03-23 |
ISBN-10 | : 9781629605296 |
ISBN-13 | : 1629605298 |
Rating | : 4/5 (298 Downloads) |
Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --