Data Mining Techniques For Marketing Sales And Customer Relationship Management 3e

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Data Mining Techniques

Data Mining Techniques
Author :
Publisher : John Wiley & Sons
Total Pages : 671
Release :
ISBN-10 : 9780471470649
ISBN-13 : 0471470643
Rating : 4/5 (643 Downloads)
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Book Synopsis Data Mining Techniques by : Michael J. A. Berry

Download or read book Data Mining Techniques written by Michael J. A. Berry and published by John Wiley & Sons. This book was released on 2004-04-09 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.


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