Defending Your Brand Against Imitation

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Defending Your Brand Against Imitation

Defending Your Brand Against Imitation
Author :
Publisher : Greenwood
Total Pages : 216
Release :
ISBN-10 : UOM:35128001674470
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Defending Your Brand Against Imitation by : Judith Lynne Zaichkowsky

Download or read book Defending Your Brand Against Imitation written by Judith Lynne Zaichkowsky and published by Greenwood. This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR


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