Designing Surveys That Work

Download or read book Surveys That Work written by Caroline Jarrett and published by Rosenfeld Media. This book was released on 2021-08-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.