Destination Management And Marketing Breakthroughs In Research And Practice

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Destination Management and Marketing

Destination Management and Marketing
Author :
Publisher : Business Science Reference
Total Pages : 525
Release :
ISBN-10 : 1799824691
ISBN-13 : 9781799824695
Rating : 4/5 (695 Downloads)
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Book Synopsis Destination Management and Marketing by : Information Resources Management Association

Download or read book Destination Management and Marketing written by Information Resources Management Association and published by Business Science Reference. This book was released on 2020 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--


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