Digital Advertising
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Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2017-02-17 - Publisher: Routledge
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2010 - Publisher: Lulu.com
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it?
Language: en
Pages: 126
Pages: 126
Type: BOOK - Published: 2014-02 - Publisher: Lulu.com
Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advert
Language: en
Pages: 93
Pages: 93
Type: BOOK - Published: - Publisher: Edwin Cano
"Mastering Digital Advertising: Strategies and Tactics for Successful Campaigns" is a comprehensive guide that provides step-by-step instructions on how to set