Digital Marketing In Sports
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Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2020-11-14 - Publisher: Springer Nature
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2023-11-10 - Publisher: Taylor & Francis
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this
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