Ebook Analysis For Marketing Planning

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EBOOK: Analysis For Marketing Planning
Language: en
Pages: 312
Authors: Lehmann
Categories: Business & Economics
Type: BOOK - Published: 2008-02-16 - Publisher: McGraw Hill

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EBOOK: Analysis For Marketing Planning
Marketing Planning for the Pharmaceutical Industry
Language: en
Pages: 169
Authors: John Lidstone
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Type: BOOK - Published: 2017-07-05 - Publisher: Taylor & Francis

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Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marke
Marketing Strategy
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Pages: 414
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Strategic Marketing
Language: de
Pages: 261
Authors: Torsten Tomczak
Categories: Business & Economics
Type: BOOK - Published: 2017-09-15 - Publisher: Springer

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 148
Authors: Edwin J. Nijssen
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind