Ebook Managing Brands

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Managing Brands in 4D

Managing Brands in 4D
Author :
Publisher : Emerald Group Publishing
Total Pages : 242
Release :
ISBN-10 : 9781787561045
ISBN-13 : 1787561046
Rating : 4/5 (046 Downloads)

Book Synopsis Managing Brands in 4D by : Jacek Pogorzelski

Download or read book Managing Brands in 4D written by Jacek Pogorzelski and published by Emerald Group Publishing. This book was released on 2018-06-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


Managing Brands in 4D Related Books

Managing Brands in 4D
Language: en
Pages: 242
Authors: Jacek Pogorzelski
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Managing Brand Equity
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Authors: David A. Aaker
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Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Brand Management
Language: en
Pages: 276
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Categories: Business & Economics
Type: BOOK - Published: 2021-04-02 - Publisher: Springer Nature

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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textb
Brand Management
Language: en
Pages: 550
Authors: Michael Beverland
Categories: Business & Economics
Type: BOOK - Published: 2018-01-27 - Publisher: SAGE

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Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer
EBOOK: Managing Brands
Language: en
Pages: 438
Authors: LAFORET, SYLVIE
Categories: Business & Economics
Type: BOOK - Published: 2009-12-16 - Publisher: McGraw Hill

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EBOOK: Managing Brands